Project Tasks & Key Activities

The PlantTip project is structured into five core tasks that build on each other to explore how societal tipping points can accelerate the shift to more plant-rich and sustainable diets in Denmark. Below is an overview of the project phases and key activities.


Task 1: Evidence Review & Capacity Building

Focus: Building a foundation of knowledge and stakeholder engagement.

  • Host the first national researcher workshop to consolidate current knowledge and build collaboration.

  • Conduct a systematic literature review of experimental and behavioural evidence on plant-rich dietary transitions.

  • Interview Danish food sector stakeholders to inform model inputs.

  • Initiate participatory modelling activities to gather practical insights.

Task 2: Pilot ABMs & Preparing Experiments

Focus: Early modelling and citizen insights.

  • Design and build pilot ABMs based on the reviewed evidence and stakeholder input.

  • Conduct citizen workshops in local areas to ensure context-specific modelling.

  • Identify data gaps in consumer behaviour and decision-making.

  • Host an international conference/workshop on modelling sustainability transitions.

Task 3: Generating Missing Consumer Data

Focus: Generating behavioural data through targeted experiments.

  • Conduct large-scale consumer experiments to test interventions.

  • Analyse data from experiments.

  • Host the second national researcher workshop to update the Danish research network.

Task 4: Advanced ABMs & Scenarios

Focus: Refining and stress-testing simulation models.

  • Refine agent-based models with new empirical data.

  • Conduct sensitivity analyses and in-silico scenario testing.

  • Simulate the effects of different interventions and social dynamics.

Task 5: Stakeholder Consultation & Societal Engagement

Focus: Translating scientific insights into practical strategies and actions.

  • Present findings to food sector stakeholders in a dedicated workshop.

  • Conduct a national survey assessing public acceptance of policy recommendations.

  • Organise citizen engagement activities, including local and national workshops with community leaders and civil society groups.

  • Develop and publish a final report with policy recommendations and a future research agenda.

  • Host the third and final national researcher workshop to consolidate knowledge and plan future collaborations.