Jessica Aschemann-Witzel

Professor for Marketing and Consumer Behaviour and Director of the MAPP Research Centre at Aarhus University. She is interested in researching the role of people in the food system, and studies sustainability transitions, technology adoption, behaviour towards new products and practices, and laypersons sustainability and circularity thinking.

Arthur Hjorth

Assistant Professor at Aarhus University, studying complex social systems and human behavior, and bringing more than 15 years of experience using Agent-Based Models on previous research focused on policy interventions in healthcare.

Alice Pizzo

Alice Pizzo is a Postdoc at Copenhagen Business School. Her research spans behavioral and environmental economics, focusing on individual sustainable decision-making and public policy using experimental and econometric methods.

Giulia Priolo

Giulia is a postdoc at Copenhagen Business School. She studies how communication shapes perceptions and behavior, focusing on sustainability, through online and in-lab experiments from a judgment and decision-making psychology perspective.

Meike Janssen

Associate Professor in Consumer Behaviour at Copenhagen Business School, specializing in sustainable food consumption and behaviour change, interested in the nexus between public policy and marketing actions.

Nana Gerstrøm Alsted

A project manager at Democracy x, Nana is a sociologist who is working on community-driven sustainability, local food initiatives, and social change through grassroots engagement, education, and cross-sector collaboration.

Trine Poulsen

Postdoctoral researcher at the Department of Agroecology, Aarhus University, with expertise in computer simulations and data analysis. Her research interests focus on supporting the green transition of the food system. 

Michelle Tulloch

Postdoc Researcher in the MAPP Centre at Aarhus University, specializing in quantitative and qualitative research methods and analysis. She is motivated to understand the barriers preventing the sustainable consumption transition. 

Lukas Fesenfeld is both a lecturer at the University Bern and a researcher at ETH Zurich. Lukas' research focuses on environmental governance and political economy. He is the PI of the SNIS-funded project called, 'The Political Economy of Meat System Transformation.'

Rachel Mazac is a Postdoc Researcher at the Stockholm Resilience Centre and her research focuses on food systems. Rachel is a researcher on a project called, 'Alternative pathways to sustainable future food systems.'